BookingKoala is often highlighted for:
- Branded booking pages
- Coupons
- Referral programs
- Campaign tools
But many marketing features are tied to higher tiers (Premium).
### Marketing that matters in cleaning
There are two growth engines:
1. **Acquire new customers**
2. **Retain and rebook existing ones**
Most cleaning companies leave money on the table on #2.
### BookingKoala: acquisition-heavy tools
Strength:
- client-facing presentation and lead capture
### CleanDayCRM: retention-first tools
Strength:
- rebooking automation
- service reminder triggers
- repeat customer visibility
**CTA:** The best marketing tool is the one that prevents churn and keeps your calendar full.
